If you haven't seen the Archetypes NFT & PortalDAO Explainer video yet, check that out now! ▶️— PortalDAO (@PortalDAOkey) March 27, 2022
1) Archetypes NFT Concept & Theory— PortalDAO (@PortalDAOkey) March 27, 2022
We wanted to create something deep and layered.
Something that tickled the amygdala and went into the core of human experiences, distilled into an art piece that anyone could use as an avatar.
Archetypes were the clear choice. pic.twitter.com/wJv17YpD4a
We wanted to hint at practices that were part of 'human awakening' and encouraged self-discovery and self-improvement.— PortalDAO (@PortalDAOkey) March 27, 2022
We included traits that were named after processes related to awakening.
Discipline, discovery, grief, awe, rebirth, flow etc pic.twitter.com/pW9UrlVwYt
The lore of the Archetypes NFT project is deeply influenced by the work of Carl Jung.— PortalDAO (@PortalDAOkey) March 27, 2022
He was a famous psychologist and author of the theory of archetypes, a huge proponent of dream investigation and self reflection. pic.twitter.com/YXsoss3HaU
2) Archetypes NFT Design Approach— PortalDAO (@PortalDAOkey) March 27, 2022
We wanted the art to be as versatile as possible:
CNC/3d-printable, great for t-shirts, wearables, Instagram filters, avatars, or literally carvable out of a block of wood.
We chose a design style that would allow for a variety of outputs. pic.twitter.com/iYSLTn0kmF
The art of https://t.co/pASq4R1s3O was hugely influential for us.— PortalDAO (@PortalDAOkey) March 27, 2022
We even started designing a 20-layer art piece, but quickly realized we'd be in the design chair for years.
So we simplified the design to be 3 layers deep, and to be framed around a 3D modeled mask. pic.twitter.com/l6Xjv0THfK
3) Archetypes NFT Mask Design— PortalDAO (@PortalDAOkey) March 27, 2022
We created a vision board of masks & brought on a 3D modeler to start the mask design in 3DS.
We wanted the masks to be recognizable as each Archetype.
Complex enough to be interesting, simple enough to be carved / 3d printed / used IRL. pic.twitter.com/o51QWo1qS2
4) Archetypes NFT Frame Design— PortalDAO (@PortalDAOkey) March 27, 2022
While the masks were being designed, we started designing each of the frames for the masks in 2D in Adobe Illustrator.
The frames are ornate doorways with symbols that represent each Archetype, and each Archetype is the guardian. pic.twitter.com/A3wzTR10PE
3 months later we had the 2D designs for the Archetypes NFT finished.— PortalDAO (@PortalDAOkey) March 27, 2022
We imported each of the vector designs into Adobe After Effects and built the layered 3D parts and materials in Element 3D…
And that is where we lived for 3 more months. pic.twitter.com/diPI8ARQRy
We wanted to have a glowing liquid effect for some of the materials for that supernatural feel.— PortalDAO (@PortalDAOkey) March 27, 2022
We found videos of flowing ink & deep space, and applied different distortions, effects, and looping.
Then we added them to the different layers of the Archetypes NFT artwork. pic.twitter.com/RL6aT3U2cP
After we had the initial designs, we combined the colors & materials in different ways to create some variation in the overall look of the Archetypes NFT.— PortalDAO (@PortalDAOkey) March 27, 2022
We named these combinations after stages of psychological integration related to awakening:
Light, Shadow, Integrated. pic.twitter.com/Gqd5qlmVy9
5) Environments— PortalDAO (@PortalDAOkey) March 27, 2022
Funding regenerative villages is one of the main things we want to do with this project, so it seemed natural to make villages the background for the Archetypes NFT.
The villages have several types of buildings in a variety of natural landscapes. pic.twitter.com/6SP5UDzwMt
6) Music— PortalDAO (@PortalDAOkey) March 27, 2022
With the Archetypes NFT design nearly done,
Something was still missing.
We needed something to bring the art to life.
Fortunately we were friends with a talented music composer & he offered to make music that represented each Archetype.
7) Utility— PortalDAO (@PortalDAOkey) March 27, 2022
This part literally took over a year to figure out.
We knew NFTs could be so much more than just jpegs.
They could become a gateway for people to learn about decentralization, web 3.0, and regen projects, so we wanted to show this in some interesting ways.
We thought about how NFTs could be used in real-life eco villages to help engage and inspire people.— PortalDAO (@PortalDAOkey) March 27, 2022
NFTs could function as event tickets, memberships to communities, access tokens to digital and physical experiences, governance tokens in DAOs, and so much more…
The utilities of Archetypes NFT are represented by four symbols embedded in the design:— PortalDAO (@PortalDAOkey) March 27, 2022
Journey, Gift, Gathering, and Wisdom.
The symbols signify a "labyrinth of portals" to new worlds, with new pieces of the puzzle being unlocked over time. pic.twitter.com/uMnTTsAlRu
8) PortalDAO— PortalDAO (@PortalDAOkey) March 27, 2022
This is the part that will welcome the most community participation.
We're allocating 15% of the funds from the Archetypes NFT sale into PortalDAO.
With some guidelines, the community will help decide which new portals (art & experiences) get added.
We'll be hosting fun competitions inside PortalDAO, w/ cool prizes & funding for the winners.— PortalDAO (@PortalDAOkey) March 27, 2022
– Design a concept for an Eco-Village
– Create meditation music that embodies each Archetype
– Design an architectural model for a building that uses only natural materials pic.twitter.com/Url14xtxE2
We have put a lot of thought and work into the Archetypes NFT & PortalDAO project over the last year.— PortalDAO (@PortalDAOkey) March 27, 2022
And this is only the beginning.
There is so much more to come, and we’re very excited to share it all with you!
Join us – https://t.co/kLbiZeCKRZ